B of A rebranding Countrywide = Lipstick on a Pig

They might be rebranding there name, although I am sure all the inexperienced and shady Loan officers from Country Wide will still be working their loans!

This is the TRUE meaning of Lipstick on a Pig!  It is sad how BIG Marketing dollars can convince millions that you have a great Knowledgeable staff.

Country Wide slung tons of high priced/rate loans, and consumers ate it up.  I always shake my head in disbelief when potential client tell me “I am going to go with Country Wide”.  I do bask in the joy when I meet clients who tell me “My Last Loan was with Country Wide and it was nothing like they promised”.

Layer that Lipstick on and
Caveat Emptor

And so over the weekend, nearly 10 months after the Bank of America deal closed, Countrywide Home Loans signs came down and Bank of America Home Loans signs appeared at the lender’s 215 storefront offices in California. It was the start of a rebranding of nearly 1,300 Countrywide mortgage offices nationwide. (read full story)

Image: http://www.flickr.com/photos/brent_nashville/240072751/

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• Bank of America lets go of Countrywide name (money.cnn.com)

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One Response to “B of A rebranding Countrywide = Lipstick on a Pig”

1. B of A rebranding Countrywide = Lipstick on a Pig says:

   May 3, 2009 at 8:59 am

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